As Craig Moss, Executive Vice President of Ethisphere, explains in his article, the increasing prevalence of sensitive digital information has led companies to rely more heavily on trade secret protection as an IP strategy. At the same time, however, the increase in digital activity makes trade secret protection more difficult, as digital assets are easier to copy and move than physical ones. Furthermore, effective protection can be even more difficult because trade secrets often need to be shared with third parties—such as contract manufacturers, R&D centers, resellers, and joint venture partners—in the normal course of business.