Why the differences in valuing patents and trade secrets matter

It is important, for a startup to understand how patents and trade secrets can be valued as assets, the positive and negative factors that go into valuing both, and how potential investors really view these assets.

Trade secrets may not have the same cache as patents to a startup because they do not come with a ribbon-affixed certificate, are not subjected to any examination process, and are often harder to define. But trade secrets can be just as valuable — and in some instances more valuable — than patents. This article explains the values of both patents and trade secrets to help align the IP strategy with the overall business model.

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