5G in sports: Here’s how event experiences will transform

Peter Marshall, 5G Principal Lead for King’s College London, explains the future of event experiences and four areas where 5G can enhance the fan experience. These areas are essential to reversing the current trend of aging sports fans and matching the continuing rise of media rights fees with improved experiences. It’s a task that could pull in a bigger crowd into venues, and bring stadiums and arenas closer to fans at home. It’s also a business projected to generate USD83.1 billion in revenues by 2023 in the US alone.

The sports and media industries face two significant trends. The first is that the average age of the fan base is increasing. It varies between 40 and 64 years for classic sports, and hovers around the mid-twenties for esports. The second is that media rights deals for live sports are reaching extraordinary new levels. Both these factors are putting the digital transformation of sports and media in play.

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